![]() Those were the days when printing was not standardized at all (the first Euroscale standard dates from 1971, the work on SWOP started in 1975), and color measurement devices were inexistent in printing companies. When Lawrence Herbert launched the Pantone Matching System in 1963, it absolutely made sense, it was a big step forward. IMPORTANT UPDATE (): if you care about brand colors, check the new Project BBCG – a Better Brand Color Guide! SMS goes one step further: an ‘integrated’ system, with ‘qualified printers’.ĬONTENTS: History | Swatchos | SMS (Spot Matching System) | But I want more colors! | Why is this important? Swatchos is a recent initiative that deserves your attention. And with that in mind, it might be time to rethink color guides. Printing in CMYK is the de facto standard for commercial printing, spot colors are the – expensive – exception. In those days, ‘color guides’ like the Pantone Matching System originated. And that time is not that long ago, I can still remember it. A time when printing in CMYK was an exception, a luxury product. However, there was a time when printing in color was most of the time equal to using spot color inks: a specific ink for every color. And even packaging and labels are moving towards a fixed color set. Need help? Contact us at for more information.Printing in color, when looking at commercial printing, is these days highly standardized in CMYK, worldwide. Pantone Connect accounts do not work with the Pantone Studio for iOS app or vice versa, and users who pay for Pantone Studio access will not receive access to Pantone Connect. Premium accounts can be activated on Pantone's website. Saving more than 1 palettes and team palette collaborationĬurrently, Pantone Connect is completely free to use, including all Premium features, while we actively develop and improve this platform. Convert to Pantone from sRGB, Hex, L*a*b*, and CMYK values Premium features for mobile and tablet are also currently free to use, and will include: Pantone system cross referencing (X-Ref) Color library search, navigation, sorting, and filtering ![]() ![]() Measurement with the Pantone Color Match Card The following features will remain free for everyone on mobile and web: The app is part of the new Pantone Connect digital color platform for mobile, web, and Adobe Creative Cloud (Extension), meaning colors discovered while on the go can be easily applied to design files when you're back in your studio. While most device models are compatible, we are still in the process of adding some iOS devices to our list. Be sure to check that your iOS device is compatible with Color Match Card before you order one. When paired with the Color Match Card from Pantone, the app calibrates your iOS device's camera for color measurement, and captured colors are quickly matched to their nearest Pantone Color more accurately than extracting color from a photo. The essential Pantone Color iOS app for designers and color experts! Pantone Connect streamlines the color inspiration to design process, making it easy for you to measure and match physical materials to Pantone Color, share your inspirational color palettes to social media, and navigate any updated Pantone Color System to find the perfect hue while on the go. The iPhone 12 (and variants) is now compatible with the Pantone Color Match Card! ![]()
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